With the arrival of 2019, we decided to make some changes to Pressure Ink. We’ve migrated to this new domain and have re-designed the website from scratch. This year we hope to engage more with our visitors and we have focused on clarity of posts with easy to read fonts, pleasing colour palettes, better integration of tags and categories and an option to subscribe for updates. Long gone are the clustered menus. All this to help find content easier than before. We feel that these changes will make significant improvements to the visitor experience. And it doesn’t matter if you visit us on PC browsers or mobile devices, our new templates are better optimised for all browsers.
HISTORY OF PRESSURE INK
Pressure Ink was founded in 2016 as an online science communication platform aimed at reaching transdisciplinary readership. We explore the meaning of our natural and physical world by fully integrating several scientific disciplines, thereby dissolving the non-physical boundaries that separate them. Unlike the more traditional and better known interdisciplinary approach, we can explore beyond the scope of a single discipline and envision solutions for real-world problems. Inspired by the song Under Pressure by Queen, Pressure Ink started as Pressure Video Productions in 2013. Although not many videos were produced under this name, the name Pressure was quickly adopted for music compositions. This then became Pressure Ink. Originally the word Ink was merely a word play of the Inc. abbreviation, which made the name Pressure somewhat more complete. However, the name, which implied the Ink was somehow involved, was not so fitting for music production, and the brand name was soon dropped altogether. In 2015, a group of post-graduate students at the University of Sheffield held meetings to develop an online framework for science communication, which aimed to analyse and report on-going research in science and technology. After a few months of inactivity, largely due to the group members’ academic responsibilities, resulted in the collaboration breaking up and the online framework was not established. However, in early 2016, Pressure Ink was founded as a solo project by our founder and its website established. Later in 2017 a trademark application was submitted. Since 2018 Pressure Ink has been a registered trademark.
Pressure Ink represents the action of writing so hard on notepaper that markings are made on subsequent pages, thus what is written is embedded . The word pressure not only relates to the feeling of being under pressure when answering or presenting something to an audience, but signifies that the subject that is being discussed is sensitive and can ignite debates. The word Ink represents anything that is written.
STRUCTURE OF PRESSURE INK
Pressure Ink is structured such that personal experiences and opinions are separated from facts. There are four main areas within this website: Ink Studio, Impact, the Science Framework and Lifestyle. Ink Studio contains the Inkwell Blog, where personal experiences and opinions are discussed, and these may relate to articles written in both Impact and the Science Framework sections. Ink Studio is there to add some emotion and personal opinion to scientific facts, such that our readers can understand the view point of our writers. Scientists have emotions as well, and in fact, these might play a larger role in science than scientists are willing to acknowledge.
Impact (previously Pressure & Impact) contains high impact entries with the purpose to engage with our readers. Topics are carefully picked and written to encourage thinking and debating. The Doctor’s Corner (DoC) blog (in the primary menu now and not nested under the Pressure heading) provides insights about conducting PhD research, PhD experiences and the value of a PhD, as well as career advice for recent PhD graduates. The Pressure heading has been removed and the Resources page (formally Resource Centre) is located on the primary menu and is there to provide academics and students additional tools and resources relating to their research or study. The Resources page is currently under construction and will undergo regular updates.
Spawn Theory is all about unscripted and spontaneous thoughts, which make there way into short video productions. The word ‘spawn’ was chosen because it sounds a lot like the first part of spontaneity. Following up on this, the Today section has a record of Thoughts of the Day and brings forward random ideas as they come along. The Science Framework is the heart of Pressure Ink, and is the main reason why Pressure Ink was formed. Originally aimed to have science and technology news articles, it is now a section to communicate how science and technology plays a part in our everyday lives. Articles are written to cover the four main scientific disciplines: the physical sciences, the life sciences, the applied sciences (including medicine) and the social sciences. Posts in the Science Framework are no longer nested under sub-pages, and instead categories have been created to sort these out. This will hopefully make it simpler to see new posts in the Science section.
PRESSURE INK & LIFESTYLE
The Lifestyle section was formally separated into The Arts and Entertainment (previously Gaming). We have reformatted this section to include all aspects of our everyday lives, and how we can live better and healthier. We take mental health very seriously and support a flexible lifestyle, with proper balance between work and play.
Pressure Ink focuses on the unspoken relationship between science and art or logic and emotion. By keeping to a high intellectual level, everyone from students to professionals can trust and rely on the articles published on Pressure Ink. Our extensive range of subjects make it simple for students to understand and integrate into their studies, giving readers an easy-to-access, online library of scientific literature, research topics or academic experiences. We encourage people from all backgrounds to engage with us, so that we aid in the communication of research and make it easier for those that have an interest in science, but do not have relevant training or experience, understand and develop their own goals and satisfy their curiosity or passions. The aim is to not only communicate science but to encourage people to think, analyse and engage in current events without being told how to think or shown articles that are one-sided or written by non-professionals. We use several methods of communication so that even though those who do not know much about a certain topic can find the information, background and other relevant information directly on this website without needing to search for it elsewhere.
Welcome message written by:
Dr Emmanuel G Escobar
Founder & President, Pressure Ink
Follow us on Twitter @pressureink