NEW DESIGN

With the arrival of 2019, we decided to make some changes to Pressure Ink. We’ve migrated to this new domain and have re-designed the website from scratch. This year we hope to engage more with our visitors and we have focused on clarity of posts with easy to read fonts, pleasing colour palettes, better integration of tags and categories and an option to subscribe for updates. Long gone are the clustered menus. All this to help find content easier than before. We feel that these changes will make significant improvements to the visitor experience. And it doesn’t matter if you visit us on PC browsers or mobile devices, our new templates are better optimised for all browsers.

HISTORY OF PRESSURE INK

Pressure Ink was founded in 2016 as an online science communication platform aimed at reaching transdisciplinary readership. We explore the meaning of our natural and physical world by fully integrating several scientific disciplines, thereby dissolving the non-physical boundaries that separate them. Unlike the more traditional and better known interdisciplinary approach, we can explore beyond the scope of a single discipline and envision solutions for real-world problems. Inspired by the song Under Pressure by Queen, Pressure Ink started as Pressure Video Productions in 2013. Although not many videos were produced under this name, the name Pressure was quickly adopted for music compositions. This then became Pressure Ink. Originally the word Ink was merely a word play of the Inc. abbreviation, which made the name Pressure somewhat more complete. However, the name, which implied the Ink was somehow involved, was not so fitting for music production, and the brand name was soon dropped altogether. In 2015, a group of post-graduate students at the University of Sheffield held meetings to develop an online framework for science communication, which aimed to analyse and report on-going research in science and technology. After a few months of inactivity, largely due to the group members’ academic responsibilities, resulted in the collaboration breaking up and the online framework was not established. However, in early 2016, Pressure Ink was founded as a solo project by our founder and its website established. Later in 2017 a trademark application was submitted. Since 2018 Pressure Ink has been a registered trademark.

Pressure Ink represents the action of writing so hard on notepaper that markings are made on subsequent pages, thus what is written is embedded . The word pressure not only relates to the feeling of being under pressure when answering or presenting something to an audience, but signifies that the subject that is being discussed is sensitive and can ignite debates. The word Ink represents anything that is written.

PUBLISHER STATUS

Pressure Ink registered as a publisher in October 2020, following the release of Life De(fined), a memoir about kidney disease. As a recognised publisher, we are carrying forward to using this to publish manuscripts that have been stored for many years. Pressure Ink President and Founder will take on the role as lead novelist and is setting the standards for our publications, and despite that his style of writing is very different to known styles, we are confident to reach new readers in the coming years. At the moment, we are limited to self-publishing books on Amazon Kindle Store, though we offer advice on how to self-publish and will provide a service to first-time, amateur novelists and writers who wish their work to gain online recognition, such as registering ISBNs with their associated books, proofreading, editing and typesetting. We are particularly driven to assist those who want to self-publish, but are not nor seeking to be professional writers. We will alternatively encourage others to self-publish and create their own publishing identity, as that will offer them greater ownership over their work, but might receive less publicity depending on how much presence they have online.

Self-publishing is a very attractive method to publishing, because it leaves the entire workflow under the control of the writer. Publishing traditionally, is often a cohort of different service professionals working to release a book, much like finding a new job. Manuscripts are read by recruiter-like services, before passed on to publishers, who then will filter through large number of manuscripts. If there is interest in a manuscript, the writer will have to keep to deadlines, ensure the manuscript style and topic remains relevant for the publisher (publishers set standards in the type of books they want to publish), and royalties are tightly controlled. Unless the writer is very well known or the book is expected to gain a lot of revenue, authors might be offered an advanced payment, but typically, as starting writers, income is gained by royalties. Using the self-publishing route, the royalties are still largely controlled by the publisher and/or the distributer, and essentially the market. However, if the product is available as an electronic copy (digital product), then the author may be able to absorb most of the costs (overheads) and compensate for them in the retail price for the book. Usually this business idea becomes profitable when authors sell several titles. When using other marketplace services like Amazon’s Kindle Direct Publishing (KDP), authors should invest their time in understanding the royalty plan structure. Amazon strongly incentivises authors to accept the higher royalty option, though authors must be aware that this gives Amazon the right to offer the e-book on the Kindle Store, free to all subscribers and copies can be lent between connected individuals. Payment structure is based on number of pages read, and not on times the e-book has been added to bookshelf, for example.

Pressure Ink instead would offer advice on self-publishing, offer title registration, document proofreading, editing and typesetting for publication on KDP, though we can expand to other marketplaces should there be a need. Amazon recommends that ISBNs are only purchased for physical copies of the book, as they will provide ISBNs for the e-book. However, we think that for an author to maintain a level of ownership for their work, it is best for their work to be registered by a known publisher, instead of a publisher that is known for using the mass-publication strategy. We find that the e-book distribution service that KDP offers works well with the level of professionalism that we have. We, however, find their binding of books to be of a lower standard, although still reasonably good. The main disadvantage is binding costs, which bring down the revenue from the book to about the same as an e-book, while listed at three times the value on the marketplace. That is why we strongly recommend publishing e-book instead. Also, as book prices get higher than $10, people are less bothered to buy them.

STRUCTURE OF PRESSURE INK

Pressure Ink is structured such that personal experiences and opinions are separated from facts. There are four main areas within this website: Ink Studio, Impact, the Science Framework and Lifestyle. Ink Studio contains the Inkwell Blog, where personal experiences and opinions are discussed, and these may relate to articles written in both Impact and the Science Framework sections. Ink Studio is there to add some emotion and personal opinion to scientific facts, such that our readers can understand the view point of our writers. Scientists have emotions as well, and in fact, these might play a larger role in science than scientists are willing to acknowledge.

Impact (previously Pressure & Impact) contains high impact entries with the purpose to engage with our readers. Topics are carefully picked and written to encourage thinking and debating. The Doctor’s Corner (DoC) blog (in the primary menu now and not nested under the Pressure heading) provides insights about conducting PhD research, PhD experiences and the value of a PhD, as well as career advice for recent PhD graduates. The Pressure heading has been removed.

Following a partnership with Seanasol Research, we have moved our Resources page (formally Resource Centre). This now forms the Seanasol Academy.

Spawn Theory is all about unscripted and spontaneous thoughts, which make there way into short video productions. The word ‘spawn’ was chosen because it sounds a lot like the first part of spontaneity. Following up on this, the Today section has a record of Thoughts of the Day and brings forward random ideas as they come along. The Science Framework is the heart of Pressure Ink, and is the main reason why Pressure Ink was formed. Originally aimed to have science and technology news articles, it is now a section to communicate how science and technology plays a part in our everyday lives. Articles are written to cover the four main scientific disciplines: the physical sciences, the life sciences, the applied sciences (including medicine) and the social sciences. Posts in the Science Framework are no longer nested under sub-pages, and instead categories have been created to sort these out. This will hopefully make it simpler to see new posts in the Science section.

PRESSURE INK & LIFESTYLE

The Lifestyle section was formally separated into The Arts and Entertainment (previously Gaming). We have reformatted this section to include all aspects of our everyday lives, and how we can live better and healthier. We take mental health very seriously and support a flexible lifestyle, with proper balance between work and play.

CLOSING THOUGHTS

Pressure Ink focuses on the unspoken relationship between science and art or logic and emotion. By keeping to a high intellectual level, everyone from students to professionals can trust and rely on the articles published on Pressure Ink. Our extensive range of subjects make it simple for students to understand and integrate into their studies, giving readers an easy-to-access, online library of scientific literature, research topics or academic experiences. We encourage people from all backgrounds to engage with us, so that we aid in the communication of research and make it easier for those that have an interest in science, but do not have relevant training or experience, understand and develop their own goals and satisfy their curiosity or passions. The aim is to not only communicate science but to encourage people to think, analyse and engage in current events without being told how to think or shown articles that are one-sided or written by non-professionals. We use several methods of communication so that even though those who do not know much about a certain topic can find the information, background and other relevant information directly on this website without needing to search for it elsewhere.

Welcome message written by:
Dr Emmanuel G Escobar
President & Founder, Pressure Ink
Follow us on Twitter @pressureink

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